Biovilla has a very complex portfolio with 15 years of existence and many learnings. Over time, it has evolved and developed different business units. What we see are eight main categories that Biovilla must operate in, and in most cases, transform products. These products are represented in the lines that make up the main categories and illustrate the business units that generate revenue while producing clear and conscious environmental and social value. Due to its complexity, the portfolio is also organized using color palettes. If you observe carefully, it starts with the more human or social part of the portfolio, with warmer earth tones, and gradually cools down, transitioning into other shades until reaching greens, which express Biovilla’s environmental values. This work of organizing each product within a main cluster that has a name provides a visual connection to help people understand the full scope of the business. This organization also helps inform the business plan, because each product cluster is then used to create the business plan and annual financial projections, which will be illustrated later. Therefore, a well-constructed portfolio illustration can serve not only as a communication tool for external audiences but also as a method for internal organization. When an organization cannot clearly define each product and structure it properly, it becomes very difficult to achieve sales and financial autonomy. This will likely compromise its impact in the medium to long term, as this organizational gap makes it hard to achieve results. A portfolio organization within a portfolio diagram allows the company’s members to structure not only the strategy for the coming years but also translate that information into numbers and enhance the impact they will have. In a broader context, the portfolio serves as an anchor that aligns the business model with the impact model, leading to much better results.

Biovilla
PORTUGAL