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Let's understand limits
and work with them
We are living in turbulent times. Despite awareness-raising efforts and warnings, the environmental damage caused by human activity is global and increasing at an unprecedented rate. This includes habitat destruction, biodiversity loss, resource depletion, air and water contamination, global warming, and environmental degradation.
Excessive consumerism has been one of the main drivers of natural resource depletion, and according to the latest IPCC report, the climate crisis is unprecedented due to our predatory lifestyle. For example, global food production, based on current diets and production practices to feed 7.6 billion people, is degrading terrestrial and aquatic ecosystems, depleting water resources, and driving climate change—not to mention the waste and inefficiencies within the food production and consumption chain itself.
As economic activity, when exclusively profit-driven, can become pathological, we risk confusing the means of achieving economic well-being with the ends themselves. Thus, if an economistic, anthropocentric worldview continues to dominate, the emphasis will always be on a growth- and development-oriented approach.
Rockström and his colleagues have identified nine Planetary Boundaries that must not be crossed if humanity wants to live safely on Earth. However, despite scientists' warnings, we have already exceeded three of these boundaries: biodiversity loss, nitrogen and phosphorus cycles, and climate change. The Planetary Boundaries provide us with a technical and objective perspective on the consequences we are experiencing—or are about to experience—due to the disruptions we have caused. This study, published in Nature in 2009, seeks to help us understand how all of this is unfolding. A 2023 version with new measurements was released. Checkout the link below and let's not allow improper product development to systemically impact the boundaries:

That is why learning from Living Systems and understanding the living system present in the place where the decision has an impact makes a huge difference. Learning how to enhance the regenerative capacity of systems as a whole brings viability, vitality, and evolutionary potential to manifest the guild’s potential. Learning from living systems is important because it allows us to see where and how to evolve based on the principles of life. This means that learning is achieved by aligning our efforts with the principles and realities of how life truly works. The integrity and wisdom of living systems are at the core of evolutionary processes, which, in turn, are at the heart of regenerative practice. Thus, we invite you to look at your businesses through a biocentric angle of life hoping this will bring you new insights on how to become conducive of live in business.
Podcast Bónus:

MUST READ
Sacred Economics
Charles Eisenstein's Sacred Economics proposes a revolutionary shift from a growth-based economy to a gift economy. The book examines the historical evolution of money, arguing that current systems based on interest and the privatization of the commons are unsustainable and ethically flawed. Eisenstein advocates for new monetary systems featuring negative interest rates and currencies backed by the commons, aiming to foster cooperation, community, and ecological sustainability. He explores the interconnectedness of economic, social, and spiritual well-being, suggesting that a shift in human consciousness is crucial for this transformation. The book concludes by offering a roadmap for transitioning to a more just and equitable economic system.


Modules
Let's work with management tools that work and allow us to communicate in the language of multiple stakeholders. Let's learn how to use, the language of money with a biocentric approach:
A strong Value Proposition is crucial for differentiating ventures, ensuring they deliver tangible benefits to both investors and communities while addressing systemic challenges. At the portfolio level, curating a diverse yet synergistic mix of ventures maximizes impact resilience, fosters cross-sector innovation, and strengthens the overall regenerative potential of investments, driving long-term systemic change. Monetizing Value must go beyond financial returns to recognize and integrate nature as a stakeholder, ensuring that ventures generate, capture, and reinvest value in ways that restore and regenerate ecosystems.
Designing Business & Revenue Models with nature in mind ensures that economic success is interwoven with ecological health, aligning financial incentives with planetary well-being. Tracking the right Main Financial Indicators should include metrics that reflect the true cost and value of natural capital, reinforcing regenerative business practices that drive both systemic impact and long-term resilience.
Also, Storytelling is not just about crafting a compelling narrative—it's a strategic tool that ties together the principles of financial solidity, ecosystem regeneration, and long-term impact. A well-told story can illuminate how a venture's P&L (Profit & Loss) and Cash Flow Management go beyond traditional metrics to account also for nature as a stakeholder, integrating the hidden costs and benefits of environmental stewardship. This is why we follow two main tracks:
Managerial decision-making in marketing can be seen as the heart of the field and can be based on analysis or intuition or both (Wierenga, 2011), considering it as “the potential nodal point of contribution of marketing for regenerative development”. It translates the gifts we have to offer into viable services to the ecosystem.




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